Essential Sales Vocabulary: Words, Phrasal Verbs, and Expressions in English

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Are you in sales and eager to improve your English language skills to excel in your career? 

Whether you're speaking to clients or potential customers, having a strong command of sales-related vocabulary, phrasal verbs, and expressions is essential for effective communication in our increasingly global work environment.

In this article, we'll explore 20 essential words, 20 phrasal verbs, and 20 expressions specifically tailored for English language learners to help you confidently engage with clients and boost your sales success. If you need help understanding anything, we recommend DeepL & Linguee as translation tools. 

Essential Words you should know for sales

  1. Prospect: A potential customer or client.

  2. Pitch: A persuasive presentation or speech to sell a product or service.

  3. Lead: A potential sales opportunity or contact.

  4. Closing: The final stage in the sales process where a deal is secured.

  5. Objection: A concern or hesitation raised by a client during the sales process.

  6. Value: The perceived worth or benefit that a product or service offers to a customer.

  7. Target: A specific demographic or group of customers that a salesperson aims to reach.

  8. Follow-up: Subsequent communication or contact with a client after an initial interaction.

  9. Referral: A recommendation from an existing client or contact to a potential customer.

  10. Pipeline: The sequence of potential sales opportunities at various stages of the sales process.

  11. Upsell: To persuade a customer to purchase a more expensive or upgraded version of a product.

  12. Cross-sell: To sell additional products or services to an existing customer.

  13. Commission: A percentage of sales revenue earned by a salesperson as compensation.

  14. Networking: Building relationships and contacts to expand business opportunities.

  15. Budget: The amount of money allocated for purchasing goods or services.

  16. Feedback: Information or opinions provided by clients or customers.

  17. Closing Ratio: The percentage of sales opportunities that result in successful closures.

  18. Clientele: The collective group of clients or customers.

  19. ROI (Return on Investment): The measure of the profitability of an investment relative to its cost.

  20. Presentation: A formal talk or demonstration to showcase products or services.

For advice on how to improve your vocabulary in English, read this article: HOW TO IMPROVE YOUR VOCABULARY IN ENGLISH.



Essential Phrasal Verbs for Sales

  1. Follow up: To pursue or continue communication with a potential client.

  2. Bring in: To attract or secure new customers.

  3. Close in: To finalize or complete a sale.

  4. Back out: To withdraw from a sales agreement or commitment.

  5. Call off: To cancel a scheduled meeting or appointment.

  6. Get across: To communicate or convey a message effectively.

  7. Reach out: To initiate contact or communication with someone.

  8. Go over: To review or discuss something in detail.

  9. Set up: To arrange or establish a meeting or appointment.

  10. Run out: To deplete or exhaust the supply of a product.

  11. Turn down: To reject or decline an offer or proposal.

  12. Phase out: To gradually discontinue or replace a product or service.

  13. Bring up: To introduce or mention a topic during a conversation.

  14. Close off: To finalize or conclude a negotiation or deal.

  15. Back up: To provide support or evidence for a claim or statement.

  16. Work out: To resolve or find a solution to a problem or issue.

  17. Talk over: To discuss something with someone in order to make a decision.

  18. Take on: To accept responsibility for a task or project.

  19. Follow through: To fulfill or carry out a commitment or promise.

  20. Look into: To investigate or examine a matter or situation.

For more phrasal verbs to use in your work, read this article: 

Useful Expressions to use with clients

  1. "Let's touch base later to discuss further."

  2. "I'd like to go over the details of our proposal."

  3. "Could you give me a moment to gather more information?"

  4. "Thank you for your interest. I'll follow up with you shortly."

  5. "Is there anything specific you'd like to address during our meeting?"

  6. "I'm confident our product will meet your needs."

  7. "Let's explore how our solution can add value to your business."

  8. "We're committed to providing exceptional customer service."

  9. "I appreciate your feedback. It helps us improve our offerings."

  10. "Our goal is to exceed your expectations with every interaction."

  11. "I'll make sure to get back to you with a detailed proposal."

  12. "We understand your concerns and are here to address them."

  13. "Let's schedule a follow-up call to discuss next steps."

  14. "I'd like to offer you a special discount as a valued client."

  15. "Please feel free to reach out to me if you have any questions."

  16. "Our team is dedicated to helping you achieve your goals."

  17. "I'm excited to introduce you to our latest product innovations."

  18. "Let's work together to find the best solution for your needs."

  19. "We stand behind our products with a satisfaction guarantee."

  20. "Thank you for considering us as your trusted partner."

For expressions to use during sales negotiations, read this article: 

HOW TO IMPROVE NEGOTIATION SKILLS IN ENGLISH.


By incorporating these essential words, phrasal verbs, and expressions into your sales conversations, you can enhance your communication skills and build stronger relationships with clients.

Remember to practice regularly and tailor your language to suit the needs and preferences of your audience.


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